For decades, Jackson County grocery customers have used the four-page Fareway advertising spread in the Maquoketa Sentinel-Press and The Buyers Guide to plan weekly shopping and meals. 

That will end after the Aug. 4 issue of the two publications when Fareway Store Inc. advertisements will no longer be published.

Fareway, which is headquartered in Boone, informed the newspaper last week that it no longer will publish its weekly specials in the local newspaper.

It’s a corporate decision affecting publications statewide, Fareway vice president of marketing and sales Jeff Stearns told the Sentinel-Press last week.

Trevis Mayfield, the Sentinel-Press’ publisher, said he is disappointed the grocery store chain decided to stop publishing its ad.

“It’s a blow to our business to lose such a loyal, longtime customer,” Mayfield said. “It’s also a blow to all those in the community who have grown to count on seeing it every week.”

Mayfield said he hopes Fareway will reconsider the decision at some point in the future, and that he and his staff will look forward to maintaining its relationship with Fareway’s local employees and managers. 

Stearns did not respond to a phone request for details about how Fareway would make their ads available to the public. The grocer has been asking customers to provide an email address to have ads emailed to them or to visit the store’s website to view the latest ads.